Reintroducing The Hatching Post Brewery
The Hatching Post Brewery Makes Its Grand Reintroduction With Wilbur’s Light Lager
Step inside The Hatching Post, the old‑west saloon and smokehouse where velvet meets grit, the barbeque is legendary, and the beer has just as much swagger as the outlaws who inspired it. After four years of serving up Texas‑style barbeque and small‑batch brews, The Hatching Post is polishing its spurs and stepping into a new era, one that brings its in‑house brewery into the limelight with a touch of frontier decadence and Jason Parkes Customs mischief.
A Brewery With Style, Swagger, and Stories Worth Sipping
The Hatching Post Brewery has been quietly crafting its creations behind the saloon doors since day one, but now the team is ready to pull back the velvet curtain and let the stories pour. Each beer in The Wild Bunch lineup embodies a persona, a rogue, a romantic, a trickster, and a gentleman outlaw, all brought to life with the signature cheek and craftsmanship of Jason Parkes Customs.
Leading this new chapter is Wilbur’s Light Lager, the latest addition to The Wild Bunch, a distinguished lineup of small‑batch, tank‑to‑tap beers inspired by the notorious characters and whispered legends of Butch Cassidy’s famed crew. Wilbur’s arrives crisp, refined, and ready to charm, sporting a fresh can design that joins the rest of the Wild Bunch’s rakish ensemble.
“The Wild Bunch is where every can tells a story,” says original outlaw, Jason Parkes. “These beers aren’t just brewed, they’re brought to life.”
Alongside Wilbur’s Light Lager, the full Wild Bunch lineup includes:
- Fame & Fortune - American IPA
- The Aristocrat - Amber Ale
- Five Joaquins - Mexican Lager with Key Lime & Salt
- Parlor Tricks - Hazy IPA
- Valentine - Irish Red Ale
- Wilbur’s - Light Lager
Each beer will be introduced through a weekly storytelling series, inviting guests to meet the characters, uncover their lore, and savour their distinct personalities, one charismatic outlaw at a time.
Sip Them in the Saloon or Take Them Home
These small‑batch brews are poured fresh from tank to tap, offering the purest expression of each recipe. Guests can enjoy them amid the warm glow of the saloon’s Victorian‑western charm or take home their elegantly canned alter‑egos. Seasonal rotating taps will continue to complement the core lineup, featuring both classic American‑style craft offerings and more daring, limited‑edition creations.
A New Chapter for The Hatching Post
While The Hatching Post has earned its reputation for exceptional Texas‑style barbeque, the brewery has always been part of its soul, a creative engine humming behind the scenes. This new chapter brings that brewery forward, celebrating its stories, its characters, and its craft with a wink, a flourish, and a little outlaw glamour.
“We’ve always brewed our beer in‑house, but now we’re ready to tell the stories behind them,” Jason Parkes adds. “This is the start of something big for our brewery.”
About The Hatching Post
The Hatching Post is Kelowna’s old‑west saloon and smokehouse, blending frontier spirit with Victorian‑era elegance and a dash of Jason Parkes Customs irreverence. With Texas‑style barbeque, craft beer brewed on‑site, and an atmosphere steeped in character, it offers guests an experience that feels both timeless and delightfully unruly. With the release of Wilbur’s Light Lager and the storytelling launch of The Wild Bunch beer series, The Hatching Post continues to expand its legacy as a destination for exceptional food, craft beer, and immersive hospitality.
Lean more at The Hatching Post Website - https://hatchingpostbeer.com/pages/beer-menu
Or follow us on Instagram and Facebook at @thehatchingpost
Media Contact
Dana Haudenschild
Director of Marketing
Jason Parkes Customs
250-826-4850
dana@jpcustoms.ca
About Jason Parkes Customs
Jason Parkes Customs is built on a simple philosophy: No BS — just great wine, beer, cider, and barbeque.
Featuring taps of small-batch, carefully crafted, tank-to-tap beers — all made on site in the brewery. The brews all represent characters and stories from our Wild Bunch. Expect traditional American-style craft beer from the core beers, augmented by some more unusual rotating seasonal taps.
Meet the Wild Bunch – These beers have attitude. Drink ‘em fresh on tap or grab their canned alter-ego to go.